Air Jordan 4 Retro London IV6048-001 Black Dark Smoke Grey Men's Shoes

• London Edition: Designed around the character and visual texture of the British capital.
• NIKE LDN Branding: Custom heel branding differentiates this pair from standard Air Jordan 4 releases.
• “SAY LESS” Detail: A special upside-down label appears beneath the tongue.
• Faded Suede: Dark grey suede creates a worn, concrete-inspired visual effect.
• Red Bark Accents: Earthy reddish-brown details add warmth to the predominantly grey and black design.
• Extra Laces: The original release includes additional Red Bark-colored laces.

Concrete-Inspired Palette

Nike describes the design as drawing from London's heavy concrete tones, rough surfaces and urban wear.

Dark Smoke Grey

Dark Smoke Grey forms the main visual foundation across the textured upper.

Hemp & Red Bark

Earthier Hemp and Red Bark tones soften the colder grey palette and introduce subtle warmth.

Black Contrast

Black details appear through the structural components, lining, laces and portions of the sole.

Custom Heel Branding

The heel incorporates special NIKE LDN branding that references London directly.

London Hangtag

The original presentation also includes a city-specific NIKE LDN hangtag.

“SAY LESS” Tag

An upside-down stitched label beneath the tongue reads “SAY LESS”, adding another detail unique to this release.

Quarter-Panel Netting

Mesh-style netting along the sides maintains one of the Air Jordan 4's most recognizable design features.

Support Wings

Molded structural wings around the lacing area reinforce the technical basketball-inspired silhouette.

Visible Heel Air

The heel includes an exposed Air unit, a signature feature of the Air Jordan 4 platform.

Layered Midsole

The contrasting polyurethane midsole continues the substantial profile associated with the AJ4.

Black / Red Bark / Dark Smoke Grey / Smoke Grey / Hemp

Product references identify IV6048-001 with the full colorway Black / Red Bark / Dark Smoke Grey / Smoke Grey / Hemp.

Main Search Color

For customer search behavior, the shoe can naturally be described as Dark Grey / Black.

SEO Recommendation

Use Black Dark Smoke Grey in the main title while keeping the complete official colorway inside the product specifications.

The Air Jordan 4 generally has a structured, padded basketball-inspired fit.

Black

Black trousers, cargos and denim connect naturally with the darker support pieces and midsole.

Grey

Grey clothing creates a tonal look around the concrete-inspired upper.

Earth Tones

Olive, brown, khaki and beige complement the Hemp and Red Bark details.

Streetwear

Relaxed denim, cargos and oversized outerwear work naturally with the substantial Air Jordan 4 silhouette.

Protect the Suede

Use a soft suede brush to remove loose surface dirt without flattening the textured finish.

Avoid Excess Water

Heavy soaking may alter the suede texture and appearance.

Spot Clean Carefully

For small marks, use cleaning products specifically suitable for suede materials.

Do Not Machine Wash

Machine washing can affect suede, adhesives, shape and cushioning components.

Air Dry Naturally

Allow the shoes to dry in a shaded, ventilated area away from direct heat.

What is the exact model?

This is the Air Jordan 4 Retro “London”.

What is the style code?

The style code is IV6048-001.

What is the official colorway?

Black / Red Bark / Dark Smoke Grey / Smoke Grey / Hemp.

Is the London name official?

Yes. Nike SNKRS officially lists the release as Air Jordan 4 Retro “London”.

What makes this version special?

It features city-specific NIKE LDN branding, a “SAY LESS” tongue detail and London-inspired colors and materials.

Was it region exclusive?

Yes. Nike officially describes the original release as a UK + EU Exclusive.

Available through HYPEKIXK. Select your preferred size before checkout.

Nike officially identifies IV6048-001 as the Air Jordan 4 Retro “London”.

Nike describes the original design with Dark Smoke Grey, Hemp and Red Bark coloring, faded suede and textured overlays, NIKE LDN heel branding and a “SAY LESS” tongue detail.

Product names, trademarks and style codes are used for identification and informational purposes.

HYPEKIXK is an independent retailer and is not affiliated with, endorsed by or an authorized retailer of Nike or Jordan Brand.

This is a non-authentic / non-official retail product referencing the original design. QC photographs are provided before shipment so customers can review the exact pair before dispatch.